Thinking on search, leads and automation.
Practical, plain-English writing on getting found across Google and AI search, turning visibility into enquiries, and building follow-up that runs itself. No jargon, no padding.
The piece worth reading first.
How to get your business recommended by ChatGPT, Claude and Gemini
Search is no longer a list of ten blue links. Your next customer might ask an AI assistant who to hire, and never see a results page at all. Here is what those assistants actually look at when they decide who to recommend, and the practical steps to become the answer rather than a footnote.
Read the article →What you will learn
Why AI platforms weigh reviews, citations and structured data differently from Google, the three things that make a business "citable", and a checklist you can run on your own site this week.
More from the desk.
Short, useful, and grounded in what I see inside real client accounts every week.
GEO vs AEO vs SEO: what each one actually means
The acronyms are multiplying. Here is the plain-English difference, and why you probably need all three.
Read article → Lead GenerationWhy most Google Ads accounts waste a third of their budget
The three structural mistakes I find in almost every account audit, and how to fix them this month.
Read article → AutomationSpeed to lead: the cheapest growth lever most businesses ignore
The first business to respond usually wins the customer. Here is how to make that business yours, automatically.
Read article → Local SEOYour Google Business Profile is a sales page. Treat it like one.
What to fix on your map listing before you spend a pound on ads, in priority order.
Read article → ReportingThe one-page report every business owner should demand
What happened, what it cost, what it returned. If a report needs a meeting to explain it, the report has failed.
Read article → StrategyWhen to keep your money: tactics I talk clients out of
Not every channel deserves your budget. A candid look at where marketing spend quietly disappears.
Read article →Browse by what you are working on.
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Occasional, practical notes on search visibility, lead generation and automation. No spam, no daily emails, unsubscribe any time.
- Practical tactics you can apply the same week
- Patterns from real client accounts
- Early reads on where AI search is heading
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