When customers search, do they find you?
I help established businesses get found on Google, Google Maps and AI platforms like ChatGPT, Claude and Gemini, then turn that attention into booked appointments with follow-up systems that never let a lead go cold.
Trusted by businesses across the UK, Canada, the US and India
Verified Upwork profile. Top Rated. 100% Job Success.
People hire people. So here is who you would be working with.
I am Zafar Shaikh. For over 12 years I have helped business owners answer two questions that decide how fast a company grows. Can customers find you when they search? And when they do, do you have a system that turns them into booked appointments?
I started in Google Ads and SEO, managing campaigns for trade businesses, manufacturers, dental practices and professional services firms across the UK, Canada, the US and India. Over time I noticed the same pattern everywhere. Businesses would pay for visibility, get the clicks, and then lose the lead because nobody followed up fast enough. So I added the missing piece: automation that responds to every enquiry in minutes, books the appointment and keeps the pipeline moving without anyone chasing spreadsheets.
That is the philosophy. I report in plain English, I tell you when something is not worth your money, and I do the work myself. When you hire me, you get me. Not a junior account manager reading from a script.
Search has changed. Has your marketing?
"How do we rank #1 on Google?"
"How do we become visible everywhere customers search?"
of brand discovery now happens across multiple platforms, not just traditional Google search.
Source: NP Digital survey of 500 marketers and business owners, May 2026Your next customer might never see a Google results page. They might ask ChatGPT for a recommendation, scan an AI Overview, compare you on Google Maps, watch a YouTube review, or check the directories their industry trusts.
If your business only appears in one of those places, you are invisible in all the others. And invisible businesses do not get the call. A competitor does.
That is why my work covers the full picture: traditional SEO, plus making sure AI assistants mention and recommend you, plus the maps, reviews and citations that both buyers and AI platforms lean on when deciding who to trust.
The six surfaces that decide whether you get found.
A customer might use any of these in a single buying decision. Each one is either working for you or working for a competitor.
Google Search
Still the single biggest discovery channel. Rankings, reviews and the right pages matter as much as ever.
Google Maps
Where local buyers compare you against the three businesses next to you. Your profile is a sales page.
ChatGPT
The most used AI assistant in the world. Customers ask it directly who to hire and what to buy.
Claude & Gemini
Fast-growing assistants with their own answer sources. Visibility on one does not guarantee visibility on the others.
Google AI Overviews
AI-written answers now sit above the traditional results. Being cited there puts you ahead of every ranking.
Reviews & Directories
AI platforms and buyers both lean on reviews, directories and mentions to decide who to recommend.
Three connected systems. One outcome: more customers.
AI Search Visibility
I make sure your business shows up where customers actually look: Google rankings, the map pack, and the answers given by ChatGPT, Claude, Gemini and AI Overviews. Structured data, authoritative content and the citations AI platforms trust.
Lead Generation Systems
Visibility means nothing if visitors leave without enquiring. I build the offers, landing pages and paid campaigns that turn searches into enquiries, with every pound and dollar tracked back to a lead.
Lead Automation Systems
The business that responds first usually wins. I build automation that replies to every enquiry within minutes, books appointments straight into your calendar and follows up until the lead converts or says no.
Built around outcomes, not output.
You deal with the person doing the work.
No account managers, no handoffs, no "let me check with the team". Questions get answered the same day, by the same person who built your campaigns.
- Junior account manager between you and the work
- 20-page reports built around impressions
- One channel, handled in isolation
- The answer to every problem is a bigger retainer
- Locked into long contracts
- Direct access to the person doing the work
- One page: what happened, what it cost, what it returned
- Search, leads and automation, connected
- Told honestly when to keep your money
- Trust earned month after month
Proof, in the clients' own numbers.
Real screenshots from real accounts. Business outcomes, not vanity metrics.
260% more visitors and 31x more conversions in one year
Air Riderz, a Canadian leisure brand, needed its website to carry real bookings rather than just traffic. A combined SEO and paid search programme grew total users from 76,584 to 275,822 year on year, with organic search alone climbing from 24,445 to 120,189 users. Tracked key events went from 1,161 to 36,329 in the same period.
Conversions up 271% while cost per conversion fell 72%
This Google Ads account was buying plenty of clicks but converting few of them. I restructured the campaigns around buyer intent, removed wasted spend and tightened the landing pages. Seven months later the account produced 2,110 conversions instead of 569, the conversion rate climbed from 6.33% to 29.97%, and cost per conversion dropped from $14.09 to $3.94.
255 leads managed and 99% contacted automatically in 30 days
A US tutoring business was collecting summer camp enquiries faster than the team could follow up, and leads were going cold in the inbox. I built their lead management system in GoHighLevel: a pipeline with clear opportunity stages, automated follow-up that contacts every new lead within minutes, nurture sequences for the undecided and calendar booking for the ready. In the last 30 days the system handled 255 leads, contacted over 99% of them automatically and carried 39% through to registration, with $28.5K of pipeline tracked end to end.
Results like those start with one straightforward conversation.
No drawn-out proposals or pressure. Three steps from first hello to a clear plan you own, whether you hire me or not.
I look at where you stand
I check how you show up across Google, Maps and the AI assistants your customers actually use, and where leads are leaking today.
You get an honest plan
A clear, plain-English picture of what to fix first, what it is worth, and what I would leave alone. No jargon, no padding.
I build the system
Search visibility, lead generation and follow-up automation, connected and measured, so every pound and dollar ties back to a booked appointment.
Social proof, from the people who hired me.
Google Ads, search visibility, GoHighLevel and automation. Different businesses, same pattern: clear communication and measurable results.
Find out what your customers see when they search for you.
I will personally check how your business appears across the surfaces that matter, and send you a short, plain-English report. No obligation, no sales pitch.
- How you rank on Google for the searches that bring customers
- How your Google Maps profile compares to local competitors
- Whether ChatGPT, Claude and Gemini mention or recommend you
- Whether you appear in Google AI Overviews
- The three fixes that would make the biggest difference first
Request received.
Your Visibility Score is being prepared. It will be in your inbox within 2 business days, from Zafar directly.
Questions you should be asking anyone you hire.
If your question is not here, email hello@zafar.digital or book a quick call.
What does a search visibility consultant do?+
I make sure your business shows up when customers look for what you sell, whether they search on Google, open Google Maps, or ask an AI assistant like ChatGPT, Claude or Gemini for a recommendation. Then I build the landing pages, offers and follow-up automation that turn that attention into booked appointments.
How is AI search visibility different from SEO?+
Traditional SEO gets you ranked in Google results. AI search visibility makes sure assistants like ChatGPT, Claude, Gemini and Google AI Overviews mention and recommend your business when people ask them questions. The two overlap, but AI platforms weigh structured data, clear answers, reviews and citations differently, so they need their own approach. This work is sometimes called GEO (generative engine optimisation) or AEO (answer engine optimisation).
Who do you typically work with?+
Established service businesses and B2B companies in the UK, Canada, the US and India. Most of my clients are owner-led businesses that already have customers and revenue, and want a reliable, measurable way to generate more enquiries.
Do you work directly with clients or through a team?+
You work with me directly. No junior account managers, no handoffs. I do the strategy and oversee every piece of implementation personally.
How quickly will I see results?+
Paid search and lead automation usually show measurable improvement within the first 30 to 60 days. Organic and AI search visibility build over 3 to 6 months. I set clear expectations for your specific situation before any work starts, and I will tell you honestly if I do not think the numbers will work.
What does it cost to work with you?+
It depends on scope, and I will give you a clear number on the first call rather than a vague range here. What I can promise upfront: I only take on work where I believe the return will comfortably exceed the fee, and I will tell you plainly if I think your money is better spent elsewhere. Because I work with a limited number of clients at a time, I would rather turn work away than do it badly.
What is a Visibility Score?+
It is a free audit of how findable your business is right now. I check how you appear across Google Search, Google Maps, ChatGPT, Claude, Gemini and AI Overviews, then send you a short report showing where you are visible, where you are invisible, and what to fix first.
Let's find out what your customers see when they search.
Book a 30-minute call. We will look at your visibility together, talk through where the leads are leaking, and you will leave with at least three things worth fixing, whether we work together or not.
